Bottom Line
Pick RigDig if you sell, finance, or appraise trucks. Its equipment intelligence, truck valuations, and per-vehicle history reports were built for dealers, lenders, and OEMs, and that is where it shines.
Pick PollyAI if you are a trucking insurance agent or agency owner who needs live FMCSA carrier data, insurance expiration dates, VIN-decoded equipment, and outreach campaigns from your own domain, all inside a single workflow with pipeline tracking.
Both platforms build on FMCSA data. The difference is the job each was built for: RigDig serves the people selling the truck, PollyAI serves the people insuring it.
If you searched for a "RigDig alternative," odds are the data impressed you but the fit did not. RigDig BI has real depth on motor carriers and their equipment, and it earned its reputation over years under the Randall-Reilly name (it is now part of Fusable). But its filters, reports, and integrations are aimed at the people who sell and finance trucks. If your job is writing trucking insurance, you end up paying for dealer-grade equipment intelligence while the workflow you actually need, prospect, contact, quote, bind, lives somewhere else.
This post is an honest comparison. We make a competing product, so take the bias seriously, but we will not pretend RigDig is weak. It is excellent at its own job. The question is whether its job is your job.
What RigDig Is
RigDig BI is the trucking business intelligence product from Fusable (formerly Randall-Reilly). It aggregates data on motor carriers and their equipment, with the Federal Motor Carrier Safety Administration as its primary source for carrier records, inspections, violations, and crash data. On top of that it layers equipment intelligence: fleet equipment mix, truck valuations, and per-vehicle Truck History Reports.
The buyer RigDig was built for is on the equipment side of trucking: truck dealers targeting fleets by equipment age and violation patterns, lenders and finance companies valuing collateral, and OEMs planning territory coverage. It also serves insurance carriers on the underwriting side with safety performance data. Prospecting activity is tracked in its Prospect Relationship Manager, and prospects can be pushed to Salesforce as leads.
Subscription pricing is not published; quotes come from the sales team and depend on users, options, and term. The one public price point is the single Truck History Report at $34.95.
What RigDig Does Well
- Equipment intelligence. Fleet equipment mix, age, and valuation data at a depth few competitors match. For a dealer deciding which fleets to call about trade cycles, this is the product.
- Per-vehicle history. Truck History Reports give buyers and lenders a record on a specific VIN, similar in spirit to a vehicle history report for commercial trucks.
- Established data pedigree. Years in market under Randall-Reilly, now Fusable, with FMCSA as the backbone. The data is credible and the brand is known across trucking.
Why Insurance Agents Look for a RigDig Alternative
The disconnect is not quality, it is fit. Four gaps show up when a trucking insurance agent tries to run a normal prospecting week inside RigDig.
1. The filters answer dealer questions, not insurance questions
RigDig segments prospects the way a truck seller thinks: used truck buyers, equipment age, violation patterns, fleet size by Class 8 count. An insurance agent thinks in renewal windows, insurance expiration dates, new authority grants, cargo types, and underwriting profile. You can approximate some of this in RigDig, but the product does not lead with it because its core buyer never asks for it.
2. No outreach from your own inbox
RigDig's Prospect Relationship Manager tracks calls and sets reminders, and the Salesforce integration hands prospects to a separate sales stack. What it does not do is send email campaigns from your own domain and track opens, replies, and bounces inside the same tool you prospect in. For an agent, that means every list you build still needs a second product before a single carrier hears from you.
3. No insurance pipeline
There is no lead-to-bound-policy pipeline view. The PRM notes and reminders help, but they were designed around equipment sales activity, not the quote-and-bind cycle an agency lives in.
4. Sales-gated, enterprise-shaped pricing
No public subscription pricing, quotes based on seats and options, and a product scope (valuations, OEM analytics, lender tools) that a one-office insurance agency will never use but is still priced into the platform. For an independent agent comparing tools on a Tuesday afternoon, that is real friction.
What PollyAI Is
PollyAI is the FMCSA-native lead generation platform built for trucking insurance agents. The core use case is the 15-Minute Morning: source newly active motor carriers from live FMCSA data, filter them to a specific underwriting profile, push them into an outreach campaign that sends from your own domain (connect your Outlook or Gmail inbox), and track responses in a pipeline. All inside one tool.
Pricing is transparent and on the public pricing page. The base platform is $39 per month. Each state bundle is $40 per month and includes full FMCSA census data for that state: every active authority, VIN-decoded equipment, 24 months of roadside activity, out-of-service history, insurance expiration dates, and contact details. Pick the states you write business in.
Side-by-Side Comparison
The table below covers the capabilities trucking insurance agents and small agency owners actually evaluate when comparing the two.
| Capability | RigDig BI | PollyAI |
|---|---|---|
| Built primarily for | Truck dealers, lenders, OEMs | Trucking insurance agents |
| FMCSA carrier data | Yes | Yes |
| Equipment intelligence | Yes, deep (valuations, history reports) | Yes, VIN-decoded on every roadside record |
| Insurance expiration filtering | Not a published capability | Yes, on every carrier |
| Prospect list building | Yes, dealer-oriented filters | Yes, Marketing Lists with saved filters |
| Email outreach from your own domain | No (PRM activity tracking, Salesforce export) | Yes, campaigns with reply tracking |
| Insurance pipeline tracking | No (sales-activity PRM) | Yes, lead to bound policy |
| Public pricing | No (sales-gated; $34.95 single truck report) | Yes, $39 base + $40 per state |
| Self-serve signup | No | Yes |
Pricing in Plain Numbers
PollyAI publishes prices. For a single-state insurance agent: $39 platform + $40 state bundle = $79 per month, all in, with full FMCSA data for your state and the entire lead-gen and outreach workflow included. A two-state agent pays $39 + $80 = $119 per month. Pricing scales linearly with the states you actually write business in, and you can cancel any time.
RigDig BI does not publish subscription prices; your quote depends on user count, options, and contract term, so ask their sales team and compare against the published PollyAI number. The only public RigDig price is $34.95 for a single Truck History Report, which tells you the product's center of gravity: per-vehicle equipment history for buyers and lenders, not per-carrier insurance prospecting.
Who Should Choose RigDig, Who Should Choose PollyAI
Neither tool is a universal answer. Use this framing to decide which fits your day-to-day.
Choose RigDig if
- You sell, finance, or appraise commercial trucks
- You need truck valuations or per-VIN history reports
- Your prospecting questions are about equipment age, mix, and trade cycles
- Your sales team already lives in Salesforce and wants leads pushed there
- You have the budget and patience for a sales-quoted enterprise contract
Choose PollyAI if
- You are a trucking insurance agent or small agency owner
- You prospect by renewal window, insurance expiration, and new authority grants
- You want outreach campaigns that send from your own email domain
- You want pipeline tracking from lead to bound policy
- You want to see pricing and sign up without a sales call
How to Test PollyAI Against a RigDig Workflow
If you have been evaluating RigDig (or paying for it) and want to see whether PollyAI fits an insurance book better, run a head-to-head on the same task.
- Pick a state you write business in. Sign up for PollyAI and add that one state bundle.
- Pull the newly active motor carrier list for the last 30 days in that state. Filter to your underwriting profile: power units, cargo types, OOS scores, insurance expiration dates.
- Spot-check 10 carriers in the other tool. Compare data freshness, equipment detail, and contact accuracy on the same carriers.
- Run one outreach sequence inside PollyAI. Connect your work email, write an introduction email, send it to the filtered list of 10 to 20 carriers.
- Measure the result after 7 days. Replies, qualified leads, and bound policies are the only metrics that matter.
If your work is equipment-side, RigDig will win that test and you should stay. If your work is insurance-side, the platform plus one state bundle is $79 per month, and the whole loop from carrier data to bound policy runs in one place.
See PollyAI on Your Carriers
$39 base + $40 per state bundle. Full FMCSA data, VIN-decoded equipment, OOS history, insurance expiration dates, outreach campaigns, and pipeline tracking in one platform. No sales call required.
Start Searching CarriersMore reading: Truck Carrier Reports, Explained · DOT Leads, Direct from FMCSA · PollyAI Pricing for FMCSA Lead Generation
Weighing other options too? Our Carrier411 alternative comparison covers the broker-side vetting incumbent head-to-head.